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Why I didn’t answer your email

In a recent Nature article, Albert-Lászlo Barabási and João Gama Oliveira, have found the perfect excuse for lazy people not answering some emails in their inbox: they analyzed the time response of...

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The marketing of breaking laws of physics

Apparently, a company in Ireland named Steorn has found the killer marketing campaign for their products: Get a law of physics: the first law of thermodynamics, for example, and claim you have a...

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Information diffusion epidemics in social networks

José Luis Iribarren, Esteban Moro arxiv:0706.0641 [pdf] Abstract: The dynamics of information dissemination in social networks is of paramount importance in processes such as rumors or fads...

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The Network Laws of Viral Marketing

J. L. Iribarren and E. Moro  Enviado (2007) [pdf]  Abstract Proliferation of online media has made word-of-mouth message propagation easier than ever and brought plenty of attention to the Viral...

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Percentages and absolute numbers

Percentage of active users in the Internet 2.0 is tiny. Fractions go from only 1% of Wikipedia’s users contribute to making it better only 0.1% of users upload their own videos to Youtube only 3% of...

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Impact of Human Activity Patterns on the Dynamics of Information Diffusion

J. L. Iribarren and E. Moro Physical Review Letters 103, 038702 (2009) [pdf] Abstract We study the impact of human activity patterns on information diffusion. To this end we ran a viral email...

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The speed and reach of forwarded emails, rumors, and hoaxes in electronic...

We have just published an experimental/theoretical work on the speed of information diffusion in social networks in Physical Review Letters. Specifically we have studied the impact of the...

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Affinity Paths and information diffusion in social networks

José Luis Iribarren and Esteban Moro Social Networks 33, 134-142 (2011)  [pdf] Abstract Widespread interest in the diffusion of information through social networks has produced a large number of Social...

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Branching dynamics of viral information spreading

José Luis Iribarren and Esteban Moro Physical Review E 84, 046116 (2011)  [pdf] Abstract Despite its importance for rumors or innovations propagation, peer-to-peer collaboration, social networking, or...

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